In what can only be described as a seismic shift in the world of pop culture and product placements, Taylor Swift, America’s sweetheart-turned-political commentator, has reportedly lost brand deals worth a staggering $125 million. The reason? Her latest “big endorsement,” which seemed to hit all the wrong notes with some of her biggest sponsors.
The pop icon, known for turning heartache into chart-topping hits and leaving a trail of ex-boyfriends in her lyrics, has now left something else in her wake: a bunch of executives scrambling to cut ties with her brand. It turns out that Swift’s political opinions—despite her knack for turning breakups into ballads—don’t have the same appeal when it comes to selling lipstick and luxury cars.
It all started when Taylor Swift, who has been increasingly vocal about her political views, decided to go all-in on a major endorsement during her latest Instagram live session. After months of hinting at her political leanings and subtly weaving her opinions into her songs, Swift made it official: she threw her full-throated support behind a controversial political figure.
Was it a presidential candidate? A new movement? A cause everyone can get behind? No. In a twist that no one saw coming, Swift endorsed…a vegan cryptocurrency backed by none other than Elon Musk’s second cousin.
Cheesy Corn Fritters
SOUTHERN FRIED SALMON PATTIES
This dessert is called ‘Heaven on Earth,’ and it couldn’t be more true
BEEF BURRITOS
Classic Pecan Pie Cobbler
Sprinkle a little baking soda, toothpaste and vinegar on the stained floor and you will see magical results in just 3 minutes.
A Handy Trick: Using Alcohol with Toilet Paper for Cleaning and Freshening
No One Visits Old Woman in Nursing Home until Relatives Learn She Inherited $2.3M Fortune
I found tickets in my husband’s old jacket and filed for divorce the next day